With over 15+ years in the graphic design industry, I come with a skilled tool belt full of design knowledge, talent and creative skills that cross many aspects in the design world.
Based in Napa Valley for 20 years, my design beginnings started as a creative director in the magazine publishing industry. Over time, I’ve developed an incredible skill set in graphic design industry, while learning and fine tuning my creative talents. The design world has changed significantly from the beginning years of web, to the huge leap forward in today’s digital world. I’m fortunate to have landed in the luxury brand industry that has evolved my creative reach into designing and being part of developing and improving exceptional brands, wine, food and spirits packaging along with all aspects of the digital world and experiences.
Talents.
Affinity for clean and creative design, graphical thinking and a passion for attention to details along with a deep technical understanding of production/print.
Working within the B2B and B2C industries in providing innovative design concepts and solutions that translate through a variety of channels while providing consistent visual content to support luxury branding and positioning.
Excellent verbal and written communication skills
Very strong conceptual skills
A broad and extensive knowledge in the luxury market and beverage industry (wine and spirits)
Skills.
Website Design and Development: (Front-end and Back-end development) Wordpress theme development and implementation
Email and template design (Mailchimp, Constant Contact, Vertical Response) including email launch strategy/implemention
Creating pixel-perfect graphics
Understanding and upholding brand guidelines and possessing a strong knowledge of design standards
Ensure consistency, accuracy, and quality across all design output
Expert Proficiency in Adobe Creative Suite
Extensive knowledge in Typography
Expert knowledge of printing; web, offset, digital to plate and pre-press production
Production: 4/C process, spot color, various printing techniques, image color correction.
Effective time management and strong organizational skills
