Let’s create something worth remembering.
Wine packaging has only a few seconds to make an impression. I create distinctive wine labels and packaging that capture the character of the wine, reflect the story behind the brand, and command attention on the bottle, on the shelf and at the table.
From boutique producers and limited releases to established winery portfolios, every project is approached with an understanding of the wine industry, premium packaging and the details that turn a label into something memorable.
That immediately establishes wine expertise + design expertise, rather than sounding like a general graphic designer who also happens to make labels.
Brand, Wine & Story.
We begin with the wine itself. Its origin, audience, price point, story and place within your portfolio.
Concept & Design.
I develop a visual direction that brings the wine's personality to life through typography, imagery, color, materials and form.
Materials & Production.
Paper, foil, embossing, finishes, bottle color and printing techniques are considered as part of the design, not as an afterthought.
Production Ready.
Final artwork is carefully prepared for your printer and production partners to help ensure the finished package reflects the original design intent.
Have a wine in the works? Let’s Talk
A successful wine label is more than artwork applied to glass. Bottle shape, label dimensions, typography, paper, texture, foil, embossing, screen printing and production all contribute to how a wine is perceived. I work with wineries to develop packaging that feels intentional from every angle. Whether creating an entirely new wine brand, extending an established portfolio or designing a special release, the goal is always the same: create something distinctive that belongs to the wine inside the bottle.
Creating a wine brand from the ground up, including identity, label architecture, packaging and the visual system surrounding the bottle.
Developing packaging for new varietals, vineyard designates, reserve wines and special releases while maintaining continuity with an existing brand.
Refreshing established packaging without losing the equity and recognition the winery has already built.
Highly considered packaging for limited production, vineyard designate and premium wines where materials and finishing details become part of the experience.
Yes. I work with established wineries developing new releases and evolving existing portfolios, as well as producers creating an entirely new wine brand from the ground up.
Absolutely. Not every project requires a rebrand. New packaging can be designed within an established visual system while giving the individual wine its own personality.
Yes. Materials and production techniques are an important part of the design process. Paper stocks, embossing, foil, specialty inks and other finishes can dramatically influence how the finished bottle looks and feels.
Yes. I can coordinate with your printer and production partners to prepare artwork according to their specifications and address production considerations before the label goes to press.
Yes. Projects can extend beyond front and back labels to capsules, bottle treatments, boxes, collateral and other packaging elements needed to create a cohesive presentation.